chefcorner.fun

When raising capital, most entrepreneurs focus on their pitch deck—but investors are evaluating far more than just slides. Understanding what truly matters to investors can help you raise smarter, faster, and on better terms.

Here’s what investors really look for:

1. A compelling problem-solution fit – Investors want to see that you’re solving a real pain point, not just launching a trendy product. Demonstrate that your solution is clear, needed, and scalable.
2. Market opportunity – How big is the total addressable market (TAM)? Show that there’s enough room for significant growth and a strong return on investment.
3. Traction and momentum – Data speaks louder than promises. Highlight user growth, revenue, retention, and other KPIs. Even early signals of product-market fit build confidence.
4. Founding team – Investors invest in people, not just ideas. Showcase the team’s expertise, grit, and ability to execute under pressure. Complementary skill sets are a bonus.
5. A viable business model – How will the company make money, and when? Highlight gross margins, recurring revenue potential, and CAC vs. LTV dynamics.
6. Exit potential – Investors want to know how they’ll eventually get a return. This could be through acquisition, IPO, or secondary share sales.

Be transparent about your risks—and how you’re mitigating them. Overpromising or hiding weaknesses is a red flag.

Ultimately, investors are betting on your vision, execution ability, and adaptability. Build trust by showing clarity, competence, and a plan for growth.